TikTok Shop is not free. We tell you what it costs before you sign.

We run your brand’s creator programme on TikTok Shop Spain: sourcing, briefing, content review and sales tracking. Before we start you see the full budget, the real timeline and whether your product fits — or we tell you it does not.

9 % What TikTok charges per sale in Spain since 8 January 2026. It is not our commission: it belongs to the platform, and it used to be 5 %.
2–6 weeks A realistic window to the first sale. TikTok calls the first 30 days Cold Start and sets that sale as a target, not a guarantee.
60–120 days Until sales are a flow rather than an isolated spike. Everything before that is investment, and we put it in writing.

Open budget

What you will spend, line by line

Most agencies quote you the price of their service and stay quiet about the rest. The rest is nearly all of the money. Here it is in full, before you even talk to us.

ItemHow muchWho you pay it to
TikTok Shop commission 9 % per sale To TikTok. It went from 5 % to 9 % on 8 January 2026 in Spain and the rest of the EU5. Electronics and beauty devices pay 7 %.
New shop discount 9 % → 4 % First shop only, and only for 60 days. It is breathing room to start, not a stable rate.
Creator samples your cost × units The product leaves your warehouse and does not come back. A creator who receives a sample is not obliged to post, and many do not.
Paid videos €20–100 / video Market range, not our rate. It depends on the creator’s audience and how complex the script is.
Advertising (GMV Max) from €50 / day That is the platform’s technical minimum. The algorithm needs volume to learn, so below a certain spend delivery is erratic.
Discounts and promotions comes out of your margin TikTok pushes listings that join campaigns and coupons. It works and it is expensive: in the cases we have reviewed this line eats a very large share of gross sales.
Analytics tool ~€280–400 / month Optional at first, necessary as soon as you work with dozens of creators and want to know which video sold what.
Our fee setup + monthly Quoted after the audit, once we know what is actually needed. None of the seven lines above is paid to us.

TikTok’s percentages are published in its own seller centre and you can check them yourself. The market ranges are exactly that — ranges, not a forecast of your case.

Real timeline

How long it actually takes

If someone promises you profit in three months, they are not talking about TikTok Shop. This is the calendar we put in writing.

Days 1–30

Cold Start

The name is TikTok’s, not ours. Listings, compliance, first creators and first samples. TikTok sets the first sale as the target of this window, not as a guarantee.

2–6 weeks

First sale

Sooner only if you already bring an audience or your own creators. It is one sale, not a flow: do not make business decisions on this number.

60–120 days

Sustained sales

Once several creators are posting repeatedly and the catalogue has enough data to optimise price and promotions.

Month 7–9

Break-even

And usually only if there are repeat purchases. Everything before it is investment. We say so before signing so it is not a surprise in month three.

Your case, not ours

Work out whether your product survives TikTok Shop

Put your numbers in. You will see what is left after TikTok takes its cut and shipping is paid — and whether enough remains for a creator to want to sell for you.

Selling price—
Product cost—
TikTok commission—
Shipping and returns—
Creator commission—
You keep per sale—
Enter your figures to see the result.

An indicative calculation using TikTok’s published percentages. It excludes advertising, samples and our fee — those are in the open budget. It is not a sales forecast.

Before we take you on

We say no to most

We audit the product before signing anything. If it does not fit we tell you, and we do not charge for finding out — a fast “no” is worth more to us than a client who leaves angry in month four.

Fits well

A product understood on camera in seconds, with enough margin after the 9 % to pay a creator, an impulse-buy price, a catalogue with several lines, and European documentation in order.

Does not fit

Margin that will not cover a commission, a product that needs explaining, a high return rate from sizing, a catalogue of one or two lines, or unresolved cosmetics and electronics paperwork.

Also does not fit

If you sell on Amazon, you cannot price higher there than here without parity problems, and that limits the whole discount strategy TikTok rewards. It has to be solved first, not after.

What we do guarantee

That you will see the full budget and the calendar before signing, that we will tell you no if we do not see it, and that we will not sell a launch to a product we think will fail.

Why now?

The opportunity window is open.

Europe’s fastest-growing commerce channel. Spain is in year two. Here’s the math, the market, and the timing.

$33B → $112B Global TikTok Shop sales, 2025 → 2026 forecast. A 240% jump in twelve months.1
20.9M Spanish audience on TikTok — 52% of the country’s adult population.2
16 months TikTok Shop has been live in Spain. The first-mover window is still open — but narrows every quarter.3
Paid Ads (Meta / Google)
TikTok Shop Affiliate
Pay per impression or click, whether a sale happens or not.
Pay only when a sale is confirmed. Cost-per-acquisition is fixed.
Meta CPM rose 20% YoY in 2025. Location fee of +3% on Spain traffic from July 2026.4
No platform surcharge per country. Commission rate set once per brand.
Brand produces creative and pays for it. Creative fatigue forces constant re-shoots.
Creators produce content at their own cost, in their own voice.
Campaigns stop earning the moment the budget is paused.
Videos keep generating sales weeks and months after posting. Content library compounds.
Scaling is linear — more budget in, more output.
Scaling is multiplicative — more creators means more organic reach at no added cost.
Why Spain. Why right now.
  • Fresh market. Spain holds just 10% of EU TikTok Shop sellers — compared to the UK’s 40%. Fewer brands competing for the same creator attention.5
  • Platform push. TikTok’s algorithm favours Shop content in newer markets, delivering cheaper reach per video than mature markets like the UK or US.
  • Un mercado que aún se está formando. El Reino Unido lleva en TikTok Shop desde septiembre de 2021; España, desde finales de 2024. Esa diferencia de tres años es la ventana.
One thing no agency puts on a homepage: TikTok raised its seller fee from 5% to 9% in January 2026 as the platform matures.7 That’s the platform’s cut — separate from the affiliate commission you pay the creator, which you set yourself. Typical creator-attractive rate in 2026 is 10–20%.8 RicoTok negotiates both sides so the math stays profitable for the brand and worth posting for the creator.
If you sell physical products
Pay only when a sale clears — never a mandatory ad budget like paid media. Your content library compounds while your CPMs rise.
If you make content
Every video earns commission — for as long as it keeps selling. Free products, no return obligation.
Sources & citations
1. TikTok Shop Statistics 2025–2026 — Resourcera (global GMV $33B in 2025, $112.2B projected 2026)
2. DataReportal — Digital 2026: Spain (20.9M TikTok users 18+, 52% adult reach, late 2025)
3. Lengow — Is TikTok Shop a success in Europe? (Spain launch December 2024)
5. 10xCrew — TikTok Shop Europe 2026 Seller Data (cuotas de mercado europeas de TikTok Shop)
8. Shopify — TikTok Affiliate Marketing 2026 (affiliate commission is set by the seller; market-attractive range is 10–20% for physical goods)

WHO WE ARE

RicoTok is a TikTok Shop affiliate specialist with a team in Valencia. We’ve been working this market for 16 months — before most brands even discovered it. So your first video won’t be an experiment.

We negotiate on both sides: the creator’s commission so it’s worth their time to post, and your margin so it stays profitable. You don’t have to find that balance — we already have. And because we earn only when you sell, that’s where every decision starts.

TikTok Shop only Team in Valencia Commission-only End-to-end management

How we work, and what we don’t do

No comparisons with anyone: just what you can hold us to, and what you will not find here.

What we do
+Open budget before you sign. Including everything you do not pay us.
+Product audit first. With the right to tell you it does not fit.
+TikTok Shop only. Listings, creators, content and sales tracking.
+Team in Spain. We work only this market and only TikTok Shop.
+The creator’s rate is transparent. You know what each one is paid.
+No lock-in. If it does not work, you leave.
What we don’t do
−We do not promise sales. Nobody can, and anyone who does has not looked at your numbers.
−We do not say it is free. TikTok takes 9%, samples leave your warehouse and advertising is paid separately.
−We do not take every product. If the margin cannot pay a creator, we say so.
−We do not do generic marketing. No Instagram, no brand campaigns, no press releases.
−We do not work blind. Without access to your seller data we cannot decide anything.
−We do not compare ourselves to other agencies. We do not have their figures, so we are not going to invent them.

Choose Your Path

Two sides. One machine. Both win.

Ready to talk?

Tell us who you are and we’ll take it from there.

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We respond within 48 hours. No sales pitch — just a real conversation.